Gabriel O. Irowa: Dealer Canada Inc. Founder, CEO


Brampton ON L6Z 1Z2 – 647.926.0046 –

Proven track record in helping Canadian auto dealers and auto finance companies create and manage profitable lead, online traffic generation systems.


  • Google Certified Digital Marketing and Solutions Strategist in Automotive Sales and Auto finance with advanced skills in online traffic, lead generation and conversion optimization.
  • Previous Senior Online Sales and Marketing Consultant in charge of training their sales teams across Canada on Search Engine Optimization (SEO), Website Traffic Lead Generation, Google Pay-Per-Click Marketing, Local Search and how to help dealers utilize their Dealer Smart Solutions Website to generate online traffic and increase traffic-to-lead conversions.
  • Over 7 years working with and helping Ontario Canada’s new and used car dealers generate online traffic and auto finance leads.
  • Proven track record in building and growing new profitable subprime vehicle finance and new car vehicle sales lead generation systems.
  • Previous Humberview Group’s Marketing Director tasked with building a self-sufficient Subprime Lead Generation System generation in excess of 800 qualified subprime leads per month both organically and through Google Pay-Per-Click Advertising. I built Auto Loan Solutions from the ground up achieving top rankings on Google within the first 6 months.
  • Personally Managed 3 Million Dollars in Annual Google Pay-Per-Click Advertising Spend for New Vehicles & Subprime.
  • Years experience with AutoTrader DealerSmartSolutions websites, Google Analytics,, current experience LiveChat providers such as CarChat24 and LiveAdmins.


Time On Site Media Inc.

Founder, October 2013 – December 2018

Subprime Lead Sales, Online Traffic Strategy and Google Pay-Per-Click Marketing Company working with Franchise dealers in Greater Toronto.

Work with dealers to develop and manage their internal Google marketing campaigns.

For dealers with existing Google Campaigns, conduct account audits on Google Adwords Accounts (PPC) with proven track record of saving dealers thousands per month through the use of 5 + years of compiled keyword and region data.

Consulting on website design and website conversion optimization best pratices.

The Humberview Group (

Marketing Director, October 2012 – December 2014

Auto Loan Solutions, Humberview Chevrolet, Humberview Buick, Humberview Volkswagen, Humberview Truck Central

Special Finance & Used Vehicles: In 2012, after failed negotiations to purchase an online subprime lead generation company by Humberview, I was hired away from to build, from the ground up, a system that would function as a subprime lead provider, with the goal of selling over 100 used vehicles per month at an average gross of $3500 to $4000 per vehicle without the use of external lead providers of online classified websites such as, AutoCatch, Carpages,

I created which achieved Top 3 Google ranks within the first 6 months of development, only outranked by major banks such as CIBC and TD Canada having much older websites. This was accomplished using the most advanced marketing techniques and through years of data from working as AutoTrader’s Senior Online Sales Consultant. In addition to creating Humberview’s subprime lead generation and lead conversion system, due to years of experience in Phone Sales, was extended to include phone call monitoring in order to add value and increase lead to sales conversions.  New Vehicles: Managed Google Pay-Per-Click Advertising for new vehicles at Humberview Chevrolet, Humberview Buick and Humberview VW focused on above average Click-Thru-Rate CTR, High Quality Scores and Low Cost Per Click CPC.


Senior Online Sales Consultant & Sales Rep Trainer August 2009 – October 2012

Online Sales Consultant for Ontario Region’s new and used car dealers focused on increasing clients’ online presence, driving relevant website traffic and leads through the use of Search Engine Optimization (SEO), Search Engine Marketing Google Pay-Per-Click (PPC) and Social Media Marketing.

Trained and work with AutoTrader sales teams to advise and sell organizations complete suite of digital solutions such as Dealer Smart Solutions websites, Google PPC, SEO, vAuto and value-add products.

Worked with and consulted dealer groups such as Zanchin Auto Group, CarNation Canada, Humberview Group, Performance Auto Group, Maranello Group, Don Valley North and Franchise Dealers.

Traffic and Leads Generation, Google PPC, DealerSmartSolutions & SEO Consultant.


Bilingual English/French Sales, New Business Development & Dealer Acquisition, March 2005 – August 2009

Direct Bilingual Inside Sales contact with additional focus on building company’s Satcom dealer program (New Business Development) through Outbound Cold Calling and Email Marketing.

Responsible for the recruitment of new Satcom dealers through cold calling C Level contacts within Canada and the United States.

#1 Sales Representative month over month with continuous achievement awards.


Canadian Sales Professional Course 2006 – 2007

CSP Canadian Sales Professional Certification Course

Google Adwords (Google Search) Course

Search Engine Optimization SEO

Computer Technology Institute 1999 – 2003

-Certified Computer Technologist, A+ Certified, Network + Certified, Microsoft Applications, MCSE

Humber College

Computer Network Cabling

Professional References available upon request

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